Awards & Press

Ovative Group Named Finalist for Digiday Awards’ Most Innovative Agency

MINNEAPOLIS, MINN. September 28, 2023 – Ovative Group, a national independent media and measurement firm, was named a finalist for Digiday Awards’ Most Innovative Agency. Digiday Awards recognize industry-leading companies, campaigns, and creatives modernizing media and marketing across the industry. This award highlights Ovative’s innovation, dedication, and operational excellence in driving a lasting impact on clients’ businesses. 

Ovative’s three-year revenue growth rate of 206% is largely due to its culture of innovation that permeates its team, products, and services. Its approach to media measurement, called Enterprise Marketing Return (EMR), is transforming the measure of marketing success. EMR aligns business leaders to metrics that matter the most, looking beyond traditional metrics like Return on Ad Spend (ROAS). This unified optimization metric is measured by MAP, Ovative’s unified marketing measurement tool. MAP provides the most comprehensive view of a marketing program, combining customer data and advanced modeling to unlock incremental revenue and customer potential.  

Ovative was also recently recognized in Digiday Technology Awards as a winner for Best Marketing Analytics Platform and a finalist for Best Data Team. Our world-class combination of experts and measurement technology is setting a new industry standard. That is, measurement that centers on incrementality will enable better decisions and drive higher profitability. 

“We are honored to be a finalist for Digiday Awards’ Most Innovative Agency. At Ovative, we strive to lead the way in data-driven, customer-centric marketing. Our power lies in innovative measurement and integrated teams that break down silos and maximize enterprise impact, says Ovative Group CEO and Founder, Dale Nitschke. 

Ovative has expanded its client base to include top brands from industries such as retail, CPG, healthcare, hospitality, and various others. Included in this list are accessory and lifestyle brand, Tapestry (housing Coach, Kate Spade New York, and Stuart Weitzman); wellness technology company, Sleep Number, and many others. In the past two years alone several new brands, including home and holiday superstore, At Home; and leading private online health insurance marketplace, eHealth, joined Ovative’s impressive roster.  

See the full list of Digiday Awards finalists here

ABOUT OVATIVE GROUP  

Ovative Group is a visionary independent media and measurement firm known for its ability to redefine marketing performance through strategic execution and meticulous measurement. Founded in 2009 by Dale Nitschke, Ovative Group’s integrated approach brings together media, measurement, and consulting to offer a comprehensive solution that leverages its proprietary metric, Enterprise Marketing Return (EMR). With a dedicated team of seasoned marketing experts, Ovative Group partners with national industry leaders to drive transformative results. The firm’s excellence has been acknowledged through accolades such as Adweek Fastest Growing Agencies, Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative Group, please visit www.ovative.com or follow Ovative Group on FacebookInstagram, and LinkedIn. 

Media inquiries, please contact: [email protected] 


Ovative

Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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