Awards & Press
Ovative Named Adweek Fastest Growing Agency
Ovative ranked number 49 of 75 National Agencies and 8 for Midwest Agencies. See the full list from Adweek here.
After weathering the pandemic-induced economic crisis of 2020, agencies experienced a new year that saw many shops returning and surpassing their pre-pandemic revenues in 2021. But a new threat looms in 2022: Inflation and a potential recession are driving brands to cut marketing spend—even when most experts recommend increasing ad spend during economic downturns. As budget cuts trickle down to agencies, they get a smaller piece of the pie (if they even get a piece at all), which can potentially initiate layoffs. This year’s Fastest Growing Agencies are in a unique position to use their rapidly scaling businesses to come out of economic turbulence with their staffs intact and ready to pick off business from agencies that are struggling to get by. —Jameson Fleming
About Ovative Group
Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.com or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.