Carrie is a Director of Business Development at Ovative. She is responsible for generating and closing new business opportunities across Ovative’s Media, Measurement, Consulting offerings to support Ovative’s long-term growth goals. Prior to her role on the Business Development team, Carrie led client engagements and strategy projects on the Strategy Consulting team, spanning media and measurement advisory scopes.
Prior to joining Ovative in 2016, Carrie worked in Aimia’s Loyalty Consulting practice where she was responsible for the strategic selling and delivery of consultative services to clients looking to launch new loyalty programs or optimize existing programs. She worked closely with cross-functional teams to develop data-driven program design strategies, communications and promotions plans, and economic models required to launch and manage world-class loyalty programs. She spent 3 years prior to that at Deloitte Consulting working on project teams to address a broad range of client needs, with particular focus on large-scale business and technology transformations leveraging cloud mix solutions.
Carrie lives in Minneapolis with her husband, young son, and dog. She enjoys traveling and wine tasting.
Connect with Carrie