Alex Looker

Alex Looker is a Senior Director of Measurement at Ovative. Alex leads Ovative’s Data Engineering, Data Visualization, and Solution Architecture teams and is responsible for defining and driving the team strategy, team development, goals and oversee day-to-day operations. In this role, Alex has redefined the firm’s approach to enterprise data architecture and driven key process improvements across development, product and delivery teams. Since joining Ovative in 2013, Alex has led multiple client engagements focused on Site Optimization & Analytics and Advanced Measurement.

Prior to joining Ovative, Alex spent 5 years at Digital River as an operations and product implementation manager.

Alex holds multiple industry certifications including Google Analytics. He has been recognized with multiple awards and frequently publishes thought leadership on the topics of advanced measurement and product management.