Discovered that display was driving 6X as much revenue when considering Enterprise Marketing Return as opposed to e-commerce only.
Leveraged analytics environment to understand which media tactics drove the most new customers to Kohl’s business and invested in strategies to grow the Kohl’s customer file.
Kohl’s estimated that display media was driving a large piece of their offline revenue. To prove this hypothesis and measure incrementality, we partnered with LiveRamp by using their IdentityLink tool. To complete the test, we combined anonymized CRM data, online and offline transaction files, and display impression logs via LiveRamp’s IdentityLink identity resolution capabilities.