Developed and activated against consumer insights with digital lead generation media tactics to meaningfully personalize marketing strategies to B2B consumer segments.
Paid Digital Media
A large B2B IT solutions service provider was looking to further understand their prospects and design a media strategy to reach high-value target audiences for a variety of technology product offerings.
1. Synthesized industry and company research to understand actionable B2B segments and dimensionalized insights. Heavily researched needs and media consumption habits of decision makers by vertical.
2. Developed the media strategy to drive users through the funnel. Established detailed and thoughtful media mix, messaging, specific placements and events, and spend allocation recommendations against each segment.
3. Implemented customer-centric strategies, activating against recommendations within digital channels. Translated personas to targetable digital audiences, testing into media strategy recommendations to reach high-value target audiences.
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement....View more >>
Driving efficient growth across B2C and B2B audiences through innovative paid and owned media activation on marketplaces, site optimization and testing, creative services, and product-level measurement rooted in Enterprise Marketing Return....View more >>