B2B Digital Marketing Activation
B2B Cloud Computing Tech Provider
Developed and activated against consumer insights with digital lead generation media tactics to meaningfully personalize marketing strategies to B2B consumer segments.
Scope
Paid Digital Media
Strategy Consulting
Opportunity
A large B2B IT solutions service provider was looking to further understand their prospects and design a media strategy to reach high-value target audiences for a variety of technology product offerings.
Impact
- Designed media strategies by decision maker and vertical
- Translated personas to digital channel audiences for activation
- Drove a +125% lift in brand search queries
- Increased ad recall by +22%
Approach
1. Synthesized industry and company research to understand actionable B2B segments and dimensionalized insights. Heavily researched needs and media consumption habits of decision makers by vertical.
2. Developed the media strategy to drive users through the funnel. Established detailed and thoughtful media mix, messaging, specific placements and events, and spend allocation recommendations against each segment.
3. Implemented customer-centric strategies, activating against recommendations within digital channels. Translated personas to targetable digital audiences, testing into media strategy recommendations to reach high-value target audiences.
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