Report: 2026 EMR Power Rankings

About Kate Bante

Kate's superpower is her knack for solving complex problems. As a VP of Measurement Strategic Initiatives, she uses this skill to tackle emerging questions in retail media, brand, CPG, and incrementality measurement.

Why Retail Media iROAS Might Be Misleading You

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Derek T. Nelson, Kate Bante, Brett R. Gordon, Eric T. Anderson, Levi Dantzinger, Sophie Armor2026-04-29T19:16:45+00:00

Retail Media ROAS Demystified: Understanding Your Brand’s ROAS

For the ninth time, Ovative Group was included on Star Tribune’s Top Workplaces list. This year, Ovative ranked #25 in the large company category.

Derek T. Nelson, Kate Bante, Brett R. Gordon, Eric T. Anderson, Levi Dantzinger, Sophie Armor2026-03-19T16:32:41+00:00

How to Mature Your Brand’s Measurement Capabilities

To help our clients evaluate and mature in their measurement capabilities, Ovative developed a Measurement Maturity Scale. Read on to learn where your brand falls on the scale and how you can move the needle.

Kate Bante2025-12-17T22:16:32+00:00