Report: 2026 EMR Power Rankings

About Derek T. Nelson

Derek has an innate curiosity and desire to teach others. As a Senior Director of Retail Media, he uses this curiosity to drive meaningful change in marketing measurement and help brands build retail media networks.

Why Retail Media iROAS Might Be Misleading You

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Derek T. Nelson, Kate Bante, Brett R. Gordon, Eric T. Anderson, Levi Dantzinger, Sophie Armor2026-04-29T19:16:45+00:00

Retail Media ROAS Demystified: Understanding Your Brand’s ROAS

For the ninth time, Ovative Group was included on Star Tribune’s Top Workplaces list. This year, Ovative ranked #25 in the large company category.

Derek T. Nelson, Kate Bante, Brett R. Gordon, Eric T. Anderson, Levi Dantzinger, Sophie Armor2026-03-19T16:32:41+00:00