Report: 2026 EMR Power Rankings

About Eric T. Anderson

Eric is the Polk Bros. Chair and Professor of Marketing at Northwestern University’s Kellogg School of Management. He has served on the board of directors at Canadian Tire since 2016. His research and advising focus on applied analytics and ML/AI in retail, eCommerce, and financial services.

Why Retail Media iROAS Might Be Misleading You

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Derek T. Nelson, Kate Bante, Brett R. Gordon, Eric T. Anderson, Levi Dantzinger, Sophie Armor2026-04-29T19:16:45+00:00

Retail Media ROAS Demystified: Understanding Your Brand’s ROAS

For the ninth time, Ovative Group was included on Star Tribune’s Top Workplaces list. This year, Ovative ranked #25 in the large company category.

Derek T. Nelson, Kate Bante, Brett R. Gordon, Eric T. Anderson, Levi Dantzinger, Sophie Armor2026-03-19T16:32:41+00:00