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Article authors: Quinn Gorski | Maren Graves | Hanna Lacke | Lauren Tsevis

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ARTICLE AUTHORS

  • Quinn Gorski

    Director, Measurement Solutions

    Quinn is the Director of Measurement at Ovative Group, where he helps brands uncover marketing's true impact on business growth. Known for his decisive leadership, ability to simplify complex concepts, and well-timed movie quotes, Quinn leads with clarity and purpose. A relentless improver and natural change-maker, he drives innovation in how brands measure what truly matters.

  • Maren Graves

    Director, Video and Programmatic Media

    Known for her sharp thinking and team-first mentality, Maren is a Director of Video and Programmatic Media at Ovative Group, where she helps brands drive impact across video, audio, display, and partnership efforts. A trusted advisor and thought partner to clients and team members alike, she inspires those around her to consistently raise the bar.

  • Hanna Lacke

    Sr. Manager, Paid Social

    Known for her thoughtful problem solving and team-first leadership, Hanna is a Sr. Manager of Paid Social at Ovative Group. She drives strategic growth across key paid social partnerships and builds teams that grow alongside the results they deliver. A true change-maker, Hanna looks beyond short-term fixes to find the platform unlocks, new channel opportunities, and process efficiencies that create lasting growth.

  • Lauren Tsevis

    Director, VPM and Paid Social

    Lauren is a Director of VPM and Paid Social at Ovative Group who thrives in complexity. With a focus on the audio and video space, she manages the full picture, connecting moving pieces that most people only see in isolation. Decisive and approachable, Lauren brings calm to complexity and clarity to constant change.