Not every channel earns its place in your media mix. Some drive real revenue, some win new customers, and some build the kind of brand equity that compounds over time. The key is knowing what each channel is meant to deliver and optimizing accordingly.
That’s where our 2026 EMR Power Rankings come in. This report ranks 20 paid media channels on their impact across the three outcomes your whole organization cares about: incremental revenue, new customer growth, and long-term brand equity.
Channels are scored on a scale from 1-100 using real aggregated client data, powered by our marketing intelligence platform, EMRge™.
Whether you’re pressure-testing your channel mix, making a case for budget reallocation, or identifying your next test, these rankings give you a clear, comparable benchmark for where media is earning its place in your mix right now.
Download the full rankings below.
