Awards & Press

Ovative A Finalist For AdFed Minnesota 2021 ‘The Minnies’ Award

Ovative was honored to be selected as a finalist for this year’s AdFed ‘The Minnies’ award, which celebrates innovation in media strategy. We were inspired to be nominated alongside other great local agencies and have the chance to showcase the great work Ovative Media and Client services teams accomplished.

Ovative’s submission featured a recent campaign for Coach, a client since December 2019. The Coach CitySole advertising campaign launched on digital and traditional media channels nationally in February 2020—the day after Super Bowl 54. This campaign, which featured Jennifer Lopez (JLo), drew national attention following the JLo and Shakira Super Bowl halftime performance. 

To learn more about The Minnies, visit AdFed’s website:


Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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