How to Disrupt an Industry as the Incumbent with Lisa Bailey and Josh Peterson

Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director at Sleep Number reminisce and and discuss lessons learned in the fast-paced mattress industry.

Riff 1 | Disrupting the Disrupters (0:00 – 10:50): Lisa and Josh talk disruption and the role of the Sleep Number brand in the ever-changing mattress industry.

Riff 2 | Quality over Quantity (10:50 – 17:22): Brandon, Lisa, and Josh discuss the importance of the consumer in their industry, and in particular for Sleep Number,  the role of high-quality digital traffic.

Riff 3 |  “There is No Rest for this Brand” (17:22 – 22:22): There are over 175 bed-in-a-box companies in existence today. Lisa and Josh discuss how Sleep Number is staying ahead of the competition.

Riff 4 | Looking Forward (22:22 – 25:37): Brandon closes out the show by asking Lisa and Josh for a final piece of advice for leaders looking for innovation amidst the disruption.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

Brandon Wishnow

Executive Vice President, Measurement Consulting

About the Author

Brandon is the Executive Vice President of Measurement & Activation at Ovative. He leads Ovative’s Measurement Consulting practice, responsible for diagnosing and solving business problems and marketing measurement challenges that prevent clients from accelerating enterprise growth. Prior to his current role, Brandon led the development of foundational teams and solution areas at Ovative including our Marketing Analytics Platform (MAP)... Read More >>

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