Media. Measurement. Consulting.

We deliver results.

Ovative Group is an independent, digital-first media and measurement firm.
We help change makers drive measurable performance.

Podcast Episode

Why Unified Marketing Measurement Is Key To Business Success

The verdict is in, and it’s unanimous: unified marketing measurement can transform your business. Ovative’s Beth McKigney and Troy Neidermire join Omni Talk Retail podcast hosts to discuss how shifting to unified marketing measurements, like Enterprise Marketing Return (EMR), can help retailers and brands optimize budget allocation, incrementality, and overall business outcomes.


Here’s what else they cover:

  • Breaking Free From Legacy Metrics
  • Embracing The Full Funnel
  • Valuing Upper Funnel Efforts
  • Building A Testing Framework
  • Gaining Stakeholder Buy-In


The Lead

Conversations that Matter

Ovative experts walk the walk every day. Now you can hear them talk the talk in our latest video series. Welcome to The Lead, your source for ideas and insights into the ever-changing landscape of media, measurement, and creativity. You’ll hear leaders from across the organization discuss what’s new, challenge conventional thinking, and inspire action.


We help clients push boundaries and think differently

We have created a new metric to measure and optimize media performance based on the incremental impact to the total business. We call it Enterprise Marketing Return (EMR). Our entire organization is oriented to help clients bring EMR to life.

See how we’ve helped courageous marketing and measurement leaders achieve extraordinary enterprise results.


Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses.

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Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, MAP  insights, and global reporting dashboards.

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Fortune 10 healthcare company

Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities.

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Trusted by

We help leaders across industries, including Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods Entertainment, Education, Food & Beverage, Travel, and Technology measure and optimize their marketing spend.


Ovative helps change makers drive measurable performance with our customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services.


Digital-first, customer-centric, enterprise-focused media programs that deliver profitable revenue and customer growth. Learn more »


Technology, reporting, testing, and omni-channel measurement services that enable optimization to Enterprise Marketing Return. Learn more »


Customer, marketing, and measurement strategies that accelerate enterprise growth. Learn more »


Proprietary insights, analyses, and perspectives for marketing and measurement leaders.