Awards & Press

Ways to Get Your Business into VR

Written By: Tom Nickel, AR/VR Journey

January 11, 2021

1. Have a Big Party

Image for post

2. Form a VR Task Force to Analyze the Opportunity

This has to be the way, right? Look before you leap. Integrate multiple perspectives and develop a strategic plan.

Back to: 1. Have a Big Party

When Ben Culbert first raised the idea at the Ovative Group, a digital first media and measurement firm from Minneapolis, in October, it felt crazy. In retrospect, it looks obvious.

Image for post

Image for post

Image for post


Maryjane Glynn

Director, Ovative Marketing

About the Author

Maryjane is the Director of Marketing for Ovative. She is responsible for building Ovative’s brand presence, using innovative strategies to breakthrough to prospective client and talent audiences. Maryjane has been passionate about Ovative’s brand since joining in early 2016. She’s played multiple roles across Ovative including supporting Ovative’s biggest and most complex clients as an Account Director. Maryjane’s hands-on... Read More >>

More Awards & Press

Office Expansion

Ovative In: MSPBJ May 2021

Ovative adding more space to Minneapolis offices, plans to keep hiring By Carrigan Miller, Minneapolis/St. Paul Business Journal Digital marketing... Read More »


Office Expansion

Ovative In: Twin Cities Business May 2021

Digital Agency Ovative Group Doubles Down on Office Space Despite a hybrid work model and new hires in 11... Read More »


eTail West

eTail West 2019:
Perfecting Micro Moments to Drive Commerce

Focusing on the micro moments throughout a consumer’s journey will pay dividends on the macro metrics retailers obsess over... Read More »


Lindsay Westover

Senior Director, Business Development & Marketing

accent bar