Awards & Press

Ovative Named National Finalist for Search Engine Land Awards

Minneapolis, MN, October 20, 2022 – Ovative Group, an independent media and measurement firm, was named one of five national finalists by Search Engine Land Awards for Best Local Search Marketing Initiative. Judges were looking for innovative strategies and creative tactics implemented, best practices/white-hat methods employed, resources and technology utilized, and tangible/measurable business results.

Ovative’s winning application highlighted work with Duluth Trading Company for a Holiday 2021 campaign. Duluth Trading has been an Ovative client for over five years. Their family of brands offers high-quality, solution-based apparel, accessories, and gear for men and women to help them take on life with their own two hands. Ovative utilized a multi-faceted search strategy to drive acquisition and increase retention. They worked closely with the Duluth Trading team to support expanded channels and tactics to align creative refreshes and audience focus. The local search campaigns drove significant growth to Duluth Trading’s store visitors year over year.

“We are proud of the continued partnership with Duluth Trading Company. Their dedication to creating high-quality products, and in turn, digital experiences that reflect that same quality makes them a true leader in the industry. Thank you, Duluth Trading, you make us better each day!”

Ovative takes a holistic approach to managing search campaigns to maximize results for clients, bringing SEO and SEM best practices together. Ovative’s holistic search team ensures that every piece of a client’s media mix is working together to capture and convert quality traffic. This includes alignment between search and upper-funnel tactics, site development and experience, and advanced optimizations and measurement.

Find the full list of Search Engine Land Award finalists here.


About Ovative Group 

Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. 


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About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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