Awards & Press

Ovative Named Top Workplace for National Culture Excellence Awards

Minneapolis, MN, November 2, 2022 – Top Workplaces recognized Ovative Group as a top employer for Employee Appreciation and Professional Development. Ovative is an industry-leading media and measurement firm that is transforming the measure of marketing success with EMR (Enterprise Marketing Return). Ovative has built a high-growth, values-based organization holding every team member to the highest standards of being Genuine, Accountable, Engaged, and Driven.  

“Since I founded the company in 2009, our commitment has always been to prioritize people – our team, clients, and our partners. That commitment remains as steadfast as ever,” said Dale Nitschke, CEO and Founder at Ovative. “We continue to drive positive results and help our clients transform their businesses. This wouldn’t be possible without our amazing team.”    

Earlier this year, Ovative received recognition for Compensation and Benefits, Innovation, Leadership, and Purpose and Values from Top Workplaces. They also ranked twelfth in the regional Top Workplaces awards through the Star Tribune. Top Workplaces is a program managed by Energage, who uses data from more than 23 million employee surveys at over 70,000 organizations to recognize top employers at the regional and national levels.  

“Top Workplaces believe in the power of people-first cultures and have quantifiably higher levels of employee engagement than the average organization,” said Dan Kessler, Energage President. “They focus on building and maintaining an environment where employees feel engaged, appreciated, and fulfilled. It’s a differentiator that gives these companies a competitive advantage that will stand the test of time and whatever challenges emerge in the external environment.” 

Ovative has two unique employee offerings that were showcased in this recognition: Elevate, a custom leadership and development program, and Champions of Change, a company-wide initiative to make an impact within and outside Ovative’s walls. Elevate offers a mix of formal and on-the-job learning opportunities to develop critical leadership skills to enable team members at all levels to grow and succeed. The Champions of Change initiative is rooted in Ovative’s desire to “just do” good for the communities it serves. The initiative includes opportunities for employees to volunteer their skills providing pro-bono services to social impact organizations, participate in charitable giving, expand their education around inclusivity and diversity, and elevate Ovative’s equitable operating practices, ensuring every voice at the organization can be heard. 

A true reflection of Ovative’s investment in talent, they are on track to hire over 150 interns and analysts from campus to start in 2023 at Minneapolis, Chicago, and NY office locations. Creating an environment to effectively train, develop, and retain top talent is core to Ovative’s DNA. Fearlessly unlocking the power of talent has enabled the company to grow 53% over the past year. 


About Ovative Group 

Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.  


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About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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