Awards & Press
Introducing a Standalone Media Mix Modeling Option within MAP for Enhanced Marketing Insights
MINNEAPOLIS, MINN. June 21, 2023 –
Ovative Group, a leading provider of advanced marketing analytics solutions, is proud to announce the addition of a standalone Media Mix Model option to its unified marketing measurement tool, MAP. This new option allows organizations to leverage the power of Media Mix Modeling without the need for Multi-Touch Attribution (MTA), catering to their specific data limitations or unique business requirements.
Originally, MAP was created to combine our AI-driven Media Mix Model and Multi-Touch Attribution methodologies, enabling the generation of actionable insights across various marketing channels. However, we understand that certain organizations may be seeking to incorporate more modeled outputs into their ongoing media planning and optimization processes (see our recent webinar with Forrester on the topic of data deprecation).
With the introduction of this new option, organizations solely interested in Media Mix Modeling or those operating in contexts where Multi-Touch Attribution is not applicable can now benefit from MAP’s remarkable capabilities, including:
- Customer Measurement: Gain a comprehensive understanding of the incremental customers driven by your media efforts, while accurately predicting the future value these new customers will bring to your business.
- Enhanced Testing Integration: Seamlessly integrate in-market testing results with the model, ensuring the most accurate reporting and facilitating informed decision-making.
- Measurement Services: Access a team of dedicated measurement experts who are committed to harnessing your data to drive better business performance. These experts work together with you, providing valuable insights and recommendations to optimize your marketing strategies.
“Ovative Group is delighted to introduce a standalone MMM option within our MAP solution, addressing the diverse needs of organizations seeking alternatives to Multi-Touch Attribution,” said Kati Stewart, Senior Product Manager, Measurement at Ovative Group. “We believe that this new offering will empower our clients to unlock actionable insights, make informed marketing decisions, and achieve greater ROI.”
By expanding the MAP platform with this Media Mix Modeling option, Ovative Group reinforces its commitment to delivering tailored and innovative marketing analytics solutions that drive measurable business growth.
For more information about MAP, please visit https://ovative.com/map/.
ABOUT OVATIVE GROUP
Ovative Group is a leading provider of advanced marketing analytics solutions, dedicated to helping organizations drive data-informed decision-making and achieve optimal business outcomes. With our innovative modules and dedicated team of experts, we empower businesses to unlock the true potential of their marketing efforts. Let’s talk about how we can take your marketing measurement to the next level!