Awards & Press

Ovative Group Named to Minneapolis / St. Paul Business Journal’s Fast 50 List

Ovative Group Named to Minneapolis / St. Paul Business Journal’s Fast 50 List

MINNEAPOLIS, MINN. Oct. 27, 2023 – For the seventh time, Ovative Group, a national independent media and measurement firm, was included on Minneapolis / St. Paul Business Journal’s (MSPBJ) Fast 50 list of the Twin Cities’ fastest-growing private companies. The award honors the top 50 private companies based on percentage of revenue growth between 2020 and 2022. This year, Ovative ranked #22 on the list.

In three years, Ovative grew exponentially, expanding its client base to include top brands from industries such as retail, CPG, healthcare, and various others.

Ovative helps clients move the needle in media strategy and measurement through its proprietary metric, Enterprise Marketing Return (EMR). This unified optimization metric aligns business leaders to the metrics that impact their business most, looking beyond traditional metrics like Return on Ad Spend (ROAS) and last-click attribution to understand the true value of marketing investments across consumer touchpoints.

In addition to client growth, Ovative’s national employee headcount has seen rapid growth. Earlier this year, Ovative opened its third office in Chicago, joining the Minneapolis headquarters and New York City offices. Since opening its New York City office in 2021, Ovative has continued to experience explosive growth. The company expanded its team from 200 to more than 500 employees in just over two years, a 153% increase.

Ovative puts an emphasis on building an inclusive environment that welcomes and attracts top, diverse talent from across the nation. Through programs such as Champions of Change and ELEVATE, Ovative maintains a large focus on cultural inclusion and professional development at all levels of the organization.

“I’m excited about our consistent presence on MSPBJ’s Fast 50 list,” said Dale Nitschke, CEO and Founder of Ovative Group. “It represents our team’s ability to raise the bar each year and the strong relationships with our amazing clients. Congratulations to all on this list who help make the Twin Cities such a vibrant community.“

A complete list of those selected is available here, and you can read Ovative’s MSPBJ feature here.

ABOUT OVATIVE GROUP

Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world-class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Adweek Fastest Growing Agencies, Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.com or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.

Media inquiries, please contact: [email protected]


Ovative

Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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