Ovative’s 2022 DEIB Annual Report

We are Champions of Change, fostering a culture inclusive of all dimensions of difference, within and beyond our walls.

Champions of Change isn’t just a program. We empower our team to be Champions of Change, making an impact within and beyond Ovative’s walls. By equipping our team to be change-makers, we continue to learn how to make Ovative and our communities better.” – Dale Nitschke, Ovative Founder and CEO

At Ovative, we take action by enabling our team members to engage in driving social impact. In Ovative’s 2022 DEIB Annual Report, we seek to demonstrate our accountability to being Champions of Change within and outside Ovative.

Download the full report here.

About Champions of Change

Ovative’s Champions of Change program seeks to foster a culture inclusive of all dimensions of difference, within and beyond our walls. We enable our team members to engage in driving social impact through four pillars: Cultural Agility Education, Equitable Operating Practices, Charitable Giving, and Skills-Based Partnerships. These pillars provide personal and relational learning opportunities, assess and increase equity of our internal operations, foster employee time and financial commitments, and provide pro-bono marketing services to community organizations. 

About Ovative Group

Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world-class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit or follow Ovative on Facebook, Instagram,LinkedInandTwitter.


Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

More Culture


Star Tribune Names Ovative Group a Top Workplace for the Eighth Year 

Ovative was ranked 17th within the mid-sized company category of Star Tribune’s Top 200 Workplaces list for 2023, marking... Read More »

Insights Team

Chicago Office

National Firm, Ovative Group, Opens Office in Chicago

Ovative is expanding its national presence with the opening of an office in Chicago. Ovative is now in three... Read More »

Insights Team

The BrandLab Scholarship

Ovative Awards 2021 Scholarship in Partnership with The BrandLab

Ovative Awards 2021 Scholarship to Anaa Jibicho in Partnership with The BrandLab... Read More »

Manager, Consulting

accent bar