Accelerating Brand Awareness
With an increase in online grocery shopping, JonnyPops sought to generate brand awareness and amplify brand visibility within the frozen category. The frozen fruit brand partnered with Ovative retail media experts to leverage Instacart to drive new customer growth across retailers.
121%
Increase in Instacart sales
APPROACH
Driving profitable growth with full-funnel media
Ovative developed a full-funnel media strategy that reached consumers at various stages of their purchase journey with sponsored product, display, and video ads. During JonnyPop’s peak season, Ovative quickly tested innovative ad tactics and creative formats. Specifically within display, Ovative launched retargeting campaigns to retain existing buyers and acquisition campaigns to reach new-to-brand customers who had been shopping within the category.
IMPACT
Data-driven media drove profitable growth
Ovative enabled JonnyPops to drive additional sales and generate awareness among new customers, accelerating growth across retailers.
121%
Increase in Instacart sales
#1
Ranked highest in frozen category on Instacart’s 2023 Fastest-Growing Emerging Brands List
