MINNEAPOLIS, MINN. October 20, 2022 – Ovative Group, an independent media and measurement firm, was named one of five national finalists by Search Engine Land Awards for Best Local Search Marketing Initiative. Judges were looking for innovative strategies and creative tactics implemented, best practices/white-hat methods employed, resources and technology utilized, and tangible/measurable business results.
Ovative’s winning application highlighted work with Duluth Trading Company for a Holiday 2021 campaign. Duluth Trading has been an Ovative client for over five years. Their family of brands offers high-quality, solution-based apparel, accessories, and gear for men and women to help them take on life with their own two hands. Ovative utilized a multi-faceted search strategy to drive acquisition and increase retention. They worked closely with the Duluth Trading team to support expanded channels and tactics to align creative refreshes and audience focus. The local search campaigns drove significant growth to Duluth Trading’s store visitors year over year.
“We are proud of the continued partnership with Duluth Trading Company. Their dedication to creating high-quality products, and in turn, digital experiences that reflect that same quality makes them a true leader in the industry. Thank you, Duluth Trading, you make us better each day!”
Ovative takes a holistic approach to managing search campaigns to maximize results for clients, bringing SEO and SEM best practices together. Ovative’s holistic search team ensures that every piece of a client’s media mix is working together to capture and convert quality traffic. This includes alignment between search and upper-funnel tactics, site development and experience, and advanced optimizations and measurement.
Find the full list of Search Engine Land Award finalists here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
