MINNEAPOLIS, MINN. September 24, 2024 –– National firm Ovative Group has been named a finalist for the 2024 Microsoft Partner Awards. The awards recognize companies that demonstrate innovation and excellence in partnership with Microsoft Advertising to deliver client success. Ovative’s innovative partnership with a satellite TV client earned the firm its finalist recognition for Independent Partner of the Year, highlighting its nimble, expert-driven approach to search marketing.
In late 2023, a satellite TV company faced a critical challenge when its newly selected media agency underperformed, resulting in lost revenue, diminished brand presence, and weakened customer acquisition. With an urgent need to scale service subscriptions and rebuild its SEM program, the company partnered with Ovative for a rapid and effective turnaround.
Ovative collaborated with Microsoft to focus the clients’ strategy on real-time bidding advancements, platform integration, and cost efficiencies. Leveraging AI-driven tools and its comprehensive MarTech solution, EMRge™, Ovative was able to make timely, data-driven decisions. Additionally, by integrating offline call center data into Microsoft’s automated bidding system, Ovative boosted incremental orders by +15%.
Ovative’s experts not only restored the company’s SEM performance but significantly exceeded expectations. As a result, Ovative scaled spending by +396% YoY, achieving a +1,172% increase in orders with only a +35% rise in cost per order.
This is just one success story of Ovative’s nimble, expert-driven approach to search marketing. As an independent firm, Ovative has the ability to easily adapt to a rapidly changing search environment. As a result, Ovative adopted a holistic approach to search, integrating SEM and SEO to create a unified customer experience and stretch clients’ marketing dollars further.
Ovative’s holistic search approach leverages incrementality testing, site experience enhancements, content optimization, strategic investment planning, and feed and conversion rate optimizations to deliver impactful search performance. This unique search approach is powered by Enterprise Marketing Return (EMR), Ovative’s differentiated approach to holistic media buying, planning, and measurement. By focusing on holistic search impact, Ovative is able to accelerate scale for its clients by shifting cost savings to areas of incremental return.
See the complete list of finalists here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
