MINNEAPOLIS, MINN. October 11, 2024 –– National firm Ovative Group has been named a finalist for the 2024 Search Engine Land Awards. The awards recognize companies that demonstrate excellence in executing organic and paid search marketing campaigns.
Ovative’s innovative partnership with a retail client earned the firm its finalist recognition for PPC Agency of the Year, highlighting its omni-channel paid search approach.
Ovative partnered with an outdoor retailer during Holiday 2023 to capitalize on last-minute shopper demand and drive store traffic the 10 days before Christmas. Ovative experts strategically reserved investment throughout the holiday season and forecasted demand to secure incremental budget. To drive users to convert to stores, Ovative leveraged an omni-channel Smart Bidding approach to invest this additional budget into high-performing PMAX Local Inventory ads. Ovative experts flighted the budget leveraging the client’s daily Enterprise Sales forecast, which highlighted the performance significance of weekends and December 23rd.
As a result, Ovative successfully enabled the client to capture increased consumer demand. In this 10-day period, Ovative scaled store sale conversions by +42% YoY while increasing ecommerce orders by +27% YoY.
This is just one success story of Ovative’s differentiated approach to search marketing. Recognizing that customers view paid and organic search experiences as one, Ovative approaches search holistically. By integrating SEM and SEO to create a unified customer experience, Ovative maximizes search impact to stretch its clients’ marketing dollars further.
Ovative’s holistic search approach leverages incrementality testing, site experience enhancements, content optimization, strategic investment planning, and feed and conversion rate optimizations to deliver impactful search performance. This unique search approach is powered by Enterprise Marketing Return (EMR), Ovative’s differentiated approach to holistic media buying, planning, and measurement. By focusing on holistic search impact, Ovative is able to accelerate scale for its clients by shifting cost savings to areas of incremental return.
See the complete list of finalists here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
