About Troy Neidermire

Troy is all about challenging the status quo. This mindset has shaped his nearly 20-year career at top brands like Target, Shutterfly and M&I Bank. He’s held a variety of positions across Media, CRM, Ecomm, and MarTech/AdTech Product to name a few. Now, as Ovative’s SVP of Measurement and Enablement Services, he challenges industry status quos by developing new, cutting-edge marketing and customer measurement solutions.