New Report: Retail Media iROAS Demystified

About Neeral Mehta

Neeral is a friendly challenger of the status quo who thrives in high-pressure environments and never stops learning. As the Testing Offering Lead under Strategic Projects, he turns complex data into client-ready insights and drives innovation through smart testing strategies. Adaptable, curious, and always solution-focused, Neeral helps teams move faster, learn smarter, and lead change with confidence.

Always-On Holdout Testing: Proving Marketing Impact Without an MMM

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Neeral Mehta2025-12-26T21:49:41+00:00

Triangulation: Supercharge Decisions with Your Holistic Measurement Suite

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Neeral Mehta2025-08-27T17:03:42+00:00

Think Fast, Test Faster: Marketing Agility in a Volatile Market

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Neeral Mehta, Quinn Gorski2025-05-09T18:50:37+00:00