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ENTERPRISE MARKETING RETURN

Transforming the measure of marketing success

We get it. Maximizing your marketing return is about more than just optimizing to short-term, incomplete KPIs like reach, frequency, and return on ad spend. It’s time to drive profitable business growth with Enterprise Marketing Return (EMR).

EMR is your differentiated approach to holistic media buying, planning, and measurement.

Don’t leave money on the table. EMR will help you measure the true value of your marketing efforts, uniting your marketing and finance teams in the process. We focus our efforts toward driving measurable impact in three key areas.

Profitable Revenue

We approach your business holistically, considering all sales channels—whether e-commerce, in-store, or wholesale—and beyond. And, we know it’s about more than just your total sales. We incorporate profit margin across your sales channels, customers, and beyond.

With EMR, understand the financial impact of your marketing investments.

Healthy Customer File

We’ll help you cultivate a customer-centric media strategy, valuing both new and existing customers. Beyond that, our experts will help you determine their true, long-term value.

With EMR, understand how your healthy customer file can fuel immediate and future profitable growth.

Brand Equity

We’ll help remove the ambiguities of your brand equity. Through modeling and testing, our experts measure both the causal impact and future value of your brand.

With EMR, understand the quantified impact your brand has on driving business outcomes.

Shatter silos. Drive transformation.

Imagine your data, teams and processes seamlessly connected. EMRge™ integrates it all into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand (EMR) outcomes. The result? Profitable growth.

IMPACT

We’re solving your toughest challenges with EMR

From diversifying your media mix to solving advancement measurement problems, our media and measurement experts have done it all with EMR.

+15-20%

better media efficiency

+5%

life in brand awareness and consideration

+10-15%

revenue growth

+5-10%

new customer growth

OUR CLIENTS

“Once EMR became available, you could absolutely see the media and performance trajectory change.”

— Susan Rodgers, SVP of Marketing and CMO, At Home

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Duluth Trading Company: Driving Holistic Search Growth

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Special Olympics Minnesota: Maximizing Donations with Data-Driven Media

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RELATED CASE STUDIES
Case Studies

American Eagle: Driving Brand Growth During Back to School

Case Studies

Torrid: Driving Full-Funnel Impact with TikTok

Case Studies

JonnyPops: Accelerating Brand Awareness with Instacart

Case Studies

Coach: Measuring Brand Media’s Impact on Brand Health

Case Studies

Duluth Trading Company: Driving Holistic Search Growth

Case Studies

Special Olympics Minnesota: Maximizing Donations with Data-Driven Media

Case Studies

Coach: Driving Profitable Growth With EMRge™ Modern MMM+

Case Studies

Post Consumer Brands: Scaling Growth with Instacart Optimization

Case Studies

Michigan Lottery: Accelerating New Customer Acquisition

Case Studies

Facebook: Measuring the Incremental Value of Paid Search