EMR looks beyond traditional metrics like Return on Ad Spend (ROAS) and last-click attribution to understand the true value of marketing investments across consumer touchpoints.
At Ovative, we believe maximizing return is about more than a marketing metric. EMR offers a strategic framework to think beyond individual channel performance, identifying and unlocking opportunities for profitable enterprise growth with the customer at the forefront of all conversations:
This illustrative breakdown compares last-click ROAS by channel to EMR. As you can see, EMR enables a “fair” comparison of performance across channels, fostering transparent and data-driven tradeoff discussions. EMR is an evolution. We partner with our clients to work toward this holistic view based on unique business dimensions, data availability, and org readiness. MAP, Ovative’s Marketing Analytics Platform, helps automate and unlock a more in depth look at EMR.
Ovative’s EMR Power Rankings highlight the paid media channels and tactics driving the highest returns for marketers and the difference in performance compared to legacy ROAS. Marketers can use these rankings to ensure they are investing in the right channels and not missing any key media opportunities.
We built our proprietary Marketing Analytics Platform (MAP) to help our clients unlock EMR. Using MAP, clients like Academy Sports, Coach, and LOFT have established a more holistic view of marketing impact.
Ovative helps all of our clients increase their Enterprise Marketing Return. We partner with each client to define an EMR roadmap specific to their business and priorities. We support them over the long-term to manage the internal change required to evolve their measure of marketing success.
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s Marketing Analytics Platform (MAP), which integrates MMM, MTA, incrementality, and customer future…View more >>
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Proprietary insights, analyses, and perspectives for marketing and measurement leaders.
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Kati Stewart
Senior Manager, Product
EMR Power Rankings
Pallavi Janiani
Senior Analyst, Measurement Solutions
EMR Power Rankings
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Pallavi Janiani
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