Marketers don’t need more technology—they need solutions that drive real results. EMRge™ blends cutting-edge technology with human intelligence, constantly evolving to shape smarter strategies, provide real control, and deliver measurable business impact. Because winning agencies don’t just use tech and AI—they shape it.
Emerge-asset
EMRGE™ TECHNOLOGY
Six connected capabilities. One powerful solution.
Most marketing tools operate in silos—EMRge™ was built differently. Designed as a fully integrated system, it connects six essential capabilities into one seamless solution, delivering faster, more accurate decision-making and measurable business impact.
Predictive Planning
Optimizes budgets and media mix for maximum ROI
Faster, more agile forecasting and scenario planning
Near- and long-term impact considered
Data-driven tradeoff support
Proven forecast accuracy
Holistic Reporting
Surfaces actionable insights to fuel real-time optimization & planning
On-demand, one-stop reporting hub with trusted, reliable, and connected data
Best-in-class visualizations customized to your business
Flexible segmentation by business unit, geo, audience, creative, media type, and more
Expert support from Data Management specialists
Modern MMM+
Measures incremental impact across all channels
Weekly, actionable media insights
Scaled decisions across platforms, customer segments, and geographies
Tailored, flexible measurement to match business goals
Automated Operations
Delivers flawless, efficient campaign execution at scale
Faster, easier campaign execution
A collaborative, standardized source of truth
Automation that unlocks scalability and efficiency
EMR Activation
Feeds business signals directly into platform AI for smarter optimization
Proven lift in business outcomes by improving media platforms’ AI
Proprietary, cutting-edge activations your competitors can’t replicate
Ability to test exclusive campaign types (e.g., Meta ASC) not possible elsewhere
Precision Testing
Validates what’s working with scientific rigor
Trusted, statistically significant results
Faster testing velocity, broader scale, deeper learnings
Minimal business disruption
Results seamlessly integrated back into EMRge MMM+ for ongoing optimization
EMERGE Technology
EMRGE™ TECHNOLOGY
Six connected capabilities. One powerful solution.
Most marketing tools operate in silos—EMRge™ was built differently. Designed as a fully integrated system, it connects six essential capabilities into one seamless solution, delivering faster, more accurate decision-making and measurable business impact.
Predictive Planning
Optimizes budgets and media mix for maximum ROI
Faster, more agile forecasting and scenario planning
Near- and long-term impact considered
Data-driven tradeoff support
Proven forecast accuracy
Holistic Reporting
Surfaces actionable insights to fuel real-time optimization & planning
On-demand, one-stop reporting hub with trusted, reliable, and connected data
Best-in-class visualizations customized to your business
Flexible segmentation by business unit, geo, audience, creative, media type, and more
Expert support from Data Management specialists
Modern MMM+
Measures incremental impact across all channels
Weekly, actionable media insights
Scaled decisions across platforms, customer segments, and geographies
Tailored, flexible measurement to match business goals
Automated Operations
Delivers flawless, efficient campaign execution at scale
Faster, easier campaign execution
A collaborative, standardized source of truth
Automation that unlocks scalability and efficiency
EMR Activation
Feeds business signals directly into platform AI for smarter optimization
Proven lift in business outcomes by improving media platforms’ AI
Proprietary, cutting-edge activations your competitors can’t replicate
Ability to test exclusive campaign types (e.g., Meta ASC) not possible elsewhere
Precision Testing
Validates what’s working with scientific rigor
Trusted, statistically significant results
Faster testing velocity, broader scale, deeper learnings
Minimal business disruption
Results seamlessly integrated back into EMRge MMM+ for ongoing optimization
Built for impact,
evolving for what’s next
EMRge™ is the marketing intelligence platform that empowers marketers to plan smarter, buy better and measure what matters —driving growth with speed, precision, and confidence.
Powered by EMRge™, EMR is your
differentiated approach to holistic media
buying, planning, and measurement.
+5%
Lift in Brand Awareness and Consideration
Proven Impact
Our experts model and test your brand’s value.Clearer Brand Value
No more guesswork around your brand equity
Quantified Outcomes
EMR shows your brand’s true business impact.5 - 10%
New Customer Growth
Value-Driven Insights:
Uncover long-term customer value.Customer-First Strategy
Media that prioritizes new and existing customers.
Profitable Growth:
EMR turns your customer file into immediate and future returns.10-15%
Revenue Growth
Profit-Focused
Integrates margin insights across channels and customers.Holistic View
All your sales channels—e-commerce, in-store, wholesale—and beyond.
Smarter Investment Decisions
EMR reveals the true financial impact of your marketing.
Our clients
“Once EMR became available, you could absolutely see the media and performance trajectory change.”
— Susan Rodgers, SVP of Marketing and CMO, At Home
Our team of technologists
Tech alone doesn’t drive real impact—real people do. That’s why EMRge™ combines cutting-edge technology with our team of 60+ technologists to help you plan smarter, buy better, and measure what really matters. Because when technology and human expertise come together, that’s when the magic happens.
Sid, Manager, Reporting & Data Management
Koel, Director, Data Science, Strategic Projects
Chuck, Sr. Director, Measurement Solutions
Frankie, Lead Engineer
Beth, SVP, Measurement & Technology Solutions
Bryce, Solutions Architect
Tori, Sr. Analyst, Reporting & Data Management
John, Sr. Data & Software Engineer
Imagine all your data seamlessly connected. EMRge™ integrates it into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand outcomes. The result? Profitable growth.
Powered by EMRge™, EMR is your differentiated approach to holistic media buying, planning, and measurement.
Don’t leave money on the table. EMR will help you measure the true value of your marketing efforts, uniting your marketing and finance teams in the process. We focus our efforts toward driving measurable impact in three key areas.
Profitable Revenue
We approach your business holistically, considering all sales channels—whether e-commerce, in-store, or wholesale—and beyond. And, we know it’s about more than just your total sales. We incorporate profit margin across your sales channels, customers, and beyond.
With EMR, understand the financial impact of your marketing investments.
Healthy Customer File
We’ll help you cultivate a customer-centric media strategy, valuing both new and existing customers. Beyond that, our experts will help you determine their true, long-term value.
With EMR, understand how your healthy customer file can fuel immediate and future profitable growth.
Brand Equity
We’ll help remove the ambiguities of your brand equity. Through modeling and testing, our experts measure both the causal impact and future value of your brand.
With EMR, understand the quantified impact your brand has on driving business outcomes.
PREDICTIVE PLANNING
Provides clear, data-driven forecasts that guide strategic investment decisions.
Enables quick comparison of media scenarios, balancing short-term wins with long-term growth.
Empowers clients to optimize budgets for maximum impact across revenue, customer, and brand outcomes.
AUTOMATED OPERATIONS
Streamlines media buying processes, reducing manual tasks and improving efficiency.
Ensures flawless execution, allowing teams to focus on strategy rather than logistics.
Enhances campaign performance by minimizing errors and maximizing speed.
EMR ACTIVATION
Directly integrates data into media platforms, optimizing bids for better revenue, customer, and brand outcomes.
Improves targeting precision, leading to more effective and efficient media spend.
Drives stronger business results by aligning media execution with key performance metrics.
PRECISION TESTING
Delivers accurate, actionable insights from every test, reducing opportunity costs and enhancing learning velocity.
Optimizes media strategies by translating test learnings into impactful actions.
Empowers clients to make informed decisions on media investments based on rigorous, data-driven analysis.
MODERN MMM+
Provides actionable insights that inform budget and mix strategies for profitable growth.
Enables granular analysis, helping clients fine-tune media investments for better return.
Refreshes weekly, ensuring strategies are always based on the most current data and trends.
HOLISTIC REPORTING
Offers a comprehensive view of media, customer, and brand performance, driving smarter decisions.
Features advanced visualization and AI tools that make complex data accessible and actionable.
Empowers clients to track progress and adjust strategies swiftly for continuous improvement.