Imagine all your data seamlessly connected. EMRge™ integrates it into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand outcomes. The result? Profitable growth.
Powered by EMRge™, EMR is your differentiated approach to holistic media buying, planning, and measurement.
Don’t leave money on the table. EMR will help you measure the true value of your marketing efforts, uniting your marketing and finance teams in the process. We focus our efforts toward driving measurable impact in three key areas.
Profitable Revenue
We approach your business holistically, considering all sales channels—whether e-commerce, in-store, or wholesale—and beyond. And, we know it’s about more than just your total sales. We incorporate profit margin across your sales channels, customers, and beyond.
With EMR, understand the financial impact of your marketing investments.
Healthy Customer File
We’ll help you cultivate a customer-centric media strategy, valuing both new and existing customers. Beyond that, our experts will help you determine their true, long-term value.
With EMR, understand how your healthy customer file can fuel immediate and future profitable growth.
Brand Equity
We’ll help remove the ambiguities of your brand equity. Through modeling and testing, our experts measure both the causal impact and future value of your brand.
With EMR, understand the quantified impact your brand has on driving business outcomes.
PREDICTIVE PLANNING
Provides clear, data-driven forecasts that guide strategic investment decisions.
Enables quick comparison of media scenarios, balancing short-term wins with long-term growth.
Empowers clients to optimize budgets for maximum impact across revenue, customer, and brand outcomes.
AUTOMATED OPERATIONS
Streamlines media buying processes, reducing manual tasks and improving efficiency.
Ensures flawless execution, allowing teams to focus on strategy rather than logistics.
Enhances campaign performance by minimizing errors and maximizing speed.
EMR ACTIVATION
Directly integrates data into media platforms, optimizing bids for better revenue, customer, and brand outcomes.
Improves targeting precision, leading to more effective and efficient media spend.
Drives stronger business results by aligning media execution with key performance metrics.
PRECISION TESTING
Delivers accurate, actionable insights from every test, reducing opportunity costs and enhancing learning velocity.
Optimizes media strategies by translating test learnings into impactful actions.
Empowers clients to make informed decisions on media investments based on rigorous, data-driven analysis.
MODERN MMM+
Provides actionable insights that inform budget and mix strategies for profitable growth.
Enables granular analysis, helping clients fine-tune media investments for better return.
Refreshes weekly, ensuring strategies are always based on the most current data and trends.
HOLISTIC REPORTING
Offers a comprehensive view of media, customer, and brand performance, driving smarter decisions.
Features advanced visualization and AI tools that make complex data accessible and actionable.
Empowers clients to track progress and adjust strategies swiftly for continuous improvement.