DXO Optimization
Top National Casual Restaurant Chain
Ovative’s SEO team helped this top national casual restaurant chain optimize metadata for both brand and non-branded keyword targets, resulting in major performance improvements across organic sessions and revenue.
OPPORTUNITY
Each location detail page on restaurant’s contained non-optimized metadata (title tags and meta descriptions) for both brand and non-branded keyword targets. To improve relevancy signals for the location detail pages, Ovative provided a scalable solution to improve the relevancy and keyword targets across thousands of location pages on the domain.
IMPACT
- +56% lift in organic sessions to location pages
- +41% lift in organic revenue from location pages
Approach
- Understanding that localize traffic is vital to success, Ovative identified that the location detail pages needed to be optimized for local modifiers and non-brand keywords
- Ovative conducted keyword research to identify non-brand keywords to focus on to drive incremental organic traffic
- Ovative provided a scalable solution to update the metadata values for each location detail page to include local modifiers
- Brand team members reviewed the strategy and keyword targets to approve the implementation of the new metadata format, and also leveraged our insights to fuel paid search strategies
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