Ovative deployed an innovative solution to expose menu page content to search engine crawlers in order to capture incremental branded traffic and improve conversion rates for a top franchised fast food chain.
Prior to working with Ovative, a top fast food chain’s individual menu item pages were not crawled or indexed by search engines leading to poor SEO performance and user experience. Ovative identified a solution to ensure that the product detail pages could be indexed to capture branded keyword searches.
3 months after implementing the solution to improve crawlability and indexability for menu item page, organic clicks for branded sandwich names increased by 12%. Additionally, bounce rate improved by 68% for users landing directly on the menu detail pages.
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities. ...View more >>
In its second year of partnership with Special Olympics Minnesota, Ovative drove increased awareness, consideration, and registrations for the Polar Plunge. ...View more >>