Ovative deployed an innovative solution to expose menu page content to search engine crawlers in order to capture incremental branded traffic and improve conversion rates for a top franchised fast food chain.
Prior to working with Ovative, a top fast food chain’s individual menu item pages were not crawled or indexed by search engines leading to poor SEO performance and user experience. Ovative identified a solution to ensure that the product detail pages could be indexed to capture branded keyword searches.
3 months after implementing the solution to improve crawlability and indexability for menu item page, organic clicks for branded sandwich names increased by 12%. Additionally, bounce rate improved by 68% for users landing directly on the menu detail pages.
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