Ovative’s SEM and SEO teams work hand in hand to prioritize initiatives that boost organic ranking and content, thereby also driving SEM efficiencies.
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. Ovative’s SEM and SEO teams work hand in hand to prioritize initiatives that boost organic ranking and content, thereby also driving SEM efficiencies. Ovative developed a sub-category page for cargo pants to boost SEO ranks and increase SEM quality score & conversion rates.
25% increase in paid search revenue while maintaining same ROAS
40% growth in overall SEM program in YoY revenue