Media Strategy

Coach

Ovative is helping Coach to unify teams and drive revenue using MAP and EMR.

Scope

Integrated Media Planning & Optimization

Unified Marketing Measurement (MAP)

OPPORTUNITY

  • Seeking to reinvent how media is used to achieve ecommerce, store, and customer goals  
  • Looking to build an actionable source of truth for marketing measurement  
  • Highly fragmented across teams, LOBs, funnel stages, channels, and customer types – not speaking the same language or moving budgets fluidly based on performance 

IMPACT

  • Spend profitably increased by over $100M in one year 
  • Since January alone, Paid Social spend is up $14M with EMR $ up +$31M 
  • Adoption of EMR and MAP across teams (marketing, finance, merch, etc.) 

Approach

  • Ovative helped Coach unify disparate teams by implementing a customer-centric approach to planning and measuring using a single metric, EMR, and unified model, MAP 
  • Built adoption and understanding of EMR and MAP through education sessions and tailored training with cross-functional teams 
  • Illustrated the incremental impact of budget spent and future value of customers acquired, thereby making the case for increased budgets 

accent bar

View More Work

New Customer Acquisition

Michigan Lottery

Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements....View more >>

Online to Offline Optimization

Online Medicare Aggregator

Connected digital media to the full customer experience, integrating offline call center data to inform intra-day media optimization for a direct-to-consumer start-up....View more >>

accent bar