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Article authors: Ellen DuLac | Yoana Petrinska | Emma Mullen

ARTICLE AUTHORS

Ellen DuLac

Sr. Analyst, Media Strategy

Ellen is a Senior Analyst of Media Strategy at Ovative, known for her empathetic leadership, focus on continuous improvement, and positive energy. She brings clarity to complex work, helping teams stay grounded in their goals while exploring smarter, more effective paths forward. Thoughtful, curious, and quietly impactful, Ellen drives change by asking the right questions—and building trust along the way.
Yoana Petrinska

Manager, Media Strategy

Yoana is a Manager of Media Strategy at Ovative, known for her curiosity, precision, and steady determination. She turns complexity into clarity—building thoughtful, data-driven media strategies and surfacing insights that drive real impact. Reliable, intentional, and quietly raising the bar, Yoana helps teams stay sharp and clients stay ahead.
Emma Mullen

Sr. Analyst, Media Strategy

Emma is a Senior Analyst of Media Strategy at Ovative, known for her thoroughness, thoughtful questions, and calm, friendly energy. She helps teams unlock sharper insights faster—combining smart tools, creative thinking, and a love for building better ways forward. Curious, clear-headed, and always up for a smarter solution, Emma doesn’t just suggest change—she makes it happen.