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New Report: Retail Media iROAS Demystified

New Report: Retail Media iROAS Demystified

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Article authors: Chelsey Lang

ARTICLE AUTHOR

Chelsey Lang

Director, Retail Media Measurement

Chelsey is the Director of Retail Media Measurement at Ovative Group, where she leads the charge in unlocking new insights and impact from retailer data. A natural problem solver and data detective (with elite reality TV knowledge), Chelsey brings a “just do” attitude to driving innovation, challenging traditional media measurement, and making work more fun.