SEARCH
Optimizing search holistically to maximize business impact
Most search programs treat organic, paid, and AI-driven search as separate efforts with separate goals, resulting in wasted spend and limited performance. Ovative’s Holistic Search approach unifies these channels into a cohesive strategy, so you stop paying for traffic you were already going to get, and start investing where paid search actually adds incremental value. The result is a smarter budget allocation and a measurable lift in total search performance.
+20%
Revenue increase on flat spend for a national QSR brand.
+62%
Non-brand clicks year-over-year for a $1.5B retailer
$11.5M+
Increase in incremental revenue for omni-channel retailers through local SEO
OUR CLIENTS
HOLISTIC SEARCH
We deliver holistic search mangement that maximizes efficiency and drives impact.
We manage SEO and SEM together, not in silos, so paid and organic search work toward the same goal instead of competing for budget or credit. That means shared keyword insights, coordinated SERP coverage, and efficiency gains you can't get by running the channels separately. Layer in AI search visibility and our EMR measurement framework, and you get one search program, one set of KPIs, and clear line of sight to revenue.
AI SEARCH VISIBILITY
Get your brand into the answers, not just the results.
AI search tools like ChatGPT, Claude, and Google AI Mode don't return ten blue links. They return answers, and your brand is either in it or it isn't. Ovative helps you structure your site and content so LLMs understand and cite it, audit your current AI search presence, and build a measurement framework so you can track visibility and traffic from AI platforms over time. We help you think through the bigger picture: from ChatGPT Ads and agentic commerce to how AI crawlers interact with your site.
PAID SEARCH
Paid search managed to do more with every dollar.
Paid search gets expensive fast when brand and non-brand terms are managed without a clear strategy across both. Ovative manages SEM as part of your total search investment, using organic data and advanced testing to inform where paid spend drives the most incremental return. That means better budget decisions, less wasted spend on terms you already own, and a clearer read on what paid search is actually contributing.
ORGANIC SEARCH
SEO that earns rankings and drives real revenue.
We go beyond technical fixes and keyword lists. Ovative's SEO practice covers everything from enterprise site audits and e-commerce category page optimization to local SEO across thousands of locations, using organic performance data to surface opportunities that most teams miss. Every recommendation is tied to business impact, so you know which work moves the needle and why.
If you want to be found in AI platforms, yes. If reputable AI bots can access your public content, your brand has a better chance of being found and cited in AI-powered search experiences.
Give every location accurate listings, strong location pages, and real local details like reviews and store information, then manage local, paid, and organic search together so customers can find you wherever they search.
Avoid overlap by managing SEO and paid search as one program, reducing ad spend where organic visibility is already strong, and moving budget toward gaps where paid search can add incremental value.
Our SEO audits provide a thorough evaluation of factors helping or hurting your visibility, prioritization of the most impactful growth opportunities, and a clear roadmap to maximizing impact.
An effective strategy is to maximize demand for your brand, but avoid overspending on searches you already win. Within non-brand, we focus on scaling new customers and incremental demand in a competitive landscape. We customize client strategies to ensure we focus on priority categories that drive the most significant enterprise impact.
Start by measuring AI visibility using tools that monitor mentions & citations on a relevant set of prompts, and track AI-referred traffic and conversion through building an AI-referral dashboard. Have questions? We’re here to help.
Optimize your content for AI Search by creating clear, helpful pages that answer real customer questions. Use simple structure like headings and FAQs, and include trustworthy details so AI tools can easily understand and cite your content.