MINNEAPOLIS, MINN. August 27, 2024 –– National firm Ovative Group has been named a finalist for the 2024 Digiday Technology Awards. The awards recognize companies that are using technology to modernize media and marketing. Ovative was named a finalist for two categories highlighting its forward-thinking measurement approach: Best Marketing Analytics Platform and Best Data Team.
Ovative’s proprietary comprehensive MarTech solution, EMRge™, has set new standards in the industry. Powered by its proprietary holistic metric, Enterprise Marketing Return (EMR), EMRge™ empowers marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, brand, and customer outcomes. With six integrated, modular capabilities across media buying, planning, and measurement, EMRge™ enables brands to drive sustainable business growth.
Modern MMM+, one of these six EMRge™ capabilities, earned the firm its finalist spot for Best Marketing Analytics Platform. Purpose-built to measure incremental impact on revenue, customer, and brand, Modern MMM+ delivers actionable insights that power budget, media mix, and customer strategies. Refreshed weekly, Ovative’s AI-driven Modern MMM+ ensures marketers’ strategies are always informed by the most recent data and trends.
Ovative also earned a finalist spot for Best Data Team, recognizing the dedicated, expert measurement support it provides clients. The firm understands that a MarTech solution isn’t a magic fix—it’s the support behind it that make sense of the complexities of marketing measurement. 25% of Ovative’s team is focused on helping clients transform insights into action. Pairing this expert service with Ovative’s winning EMRge™ solution, the firm doesn’t just deliver technology—they deliver results.
Because of its commitment to consistently raising the bar, Ovative has experienced explosive growth over the past few years. The firm continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Ovative has expanded its client base across industries, including retail, CPG, healthcare, and various others. Top brands including At Home, Domino’s, eHealth, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.
See the complete list of finalists here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
