Instacart Optimization
Post Consumer Brands partnered with Ovative retail media experts to elevate its Instacart program. Within the first 90 days of management, Ovative drove immediate impact through campaign restructuring and measuring to Enterprise Marketing Return (EMR).
93%
Increase in ROAS in the first 90 days, allowing continued ability to scale Instacart program
APPROACH
Robust measurement with EMR
Ovative smoothly transitioned account ownership while restructuring campaigns for automated bidding and consistent budget monitoring. Using our holistic metric, EMR, Ovative stood up robust reporting that measured the true impact of Post’s Instacart efforts.
IMPACT
Advanced measurement scaled profitable growth
Ovative exceeded expectations for the first 90 days of managing Post’s Instacart program.
93%
Increase in ROAS in first 90 days
13%
Increase in total Instacart sales in first 90 days
35%
Of advertised sales were from Non-Brand
