Driving Full-Funnel Impact with TikTok
Torrid sought to drive model casting call applications while enhancing brand favorability. The plus-size fashion retailer partnered with Ovative paid media experts to leverage TikTok’s full-funnel capabilities to shift user perception and drive incremental conversions.
+32%
lift in casting call application submissions
APPROACH
Maximizing full-funnel impact with TikTok
Ovative developed a full-funnel TikTok strategy to engage users throughout their purchase journey, driving awareness of the casting call through In-Feed Ads and Torrid’s first Video Shopping Ads. To prove conversion lift, Ovative leveraged its comprehensive MarTech solution, EMRge™, revealing that TikTok drives 23x higher ROI than last-click models suggest. Using TikTok’s Unified Lift Study, Ovative refined optimizations to enhance brand perception and drive sales.
IMPACT
TikTok drove full-funnel growth
Through its full-funnel TikTok strategy, Ovative enabled Torrid to positively shift its brand perception, contributing to a notable lift in conversions.
+32%
lift in casting call application submissions
+27%
lift in ad recall
+7%
lift in purchases
