MINNEAPOLIS, MINN. October 28th, 2024 –– For the eighth time, Ovative Group was included on Minneapolis / St. Paul Business Journal’s (MSPBJ) Fast 50 list of the Twin Cities’ fastest-growing private companies. The award honors the top 50 private companies based on percentage of revenue growth between 2021 and 2023. This year, Ovative ranked #28 on the list.
Over the past few years, Ovative has experienced explosive growth. Ovative continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Top brands including At Home, Domino’s, eHealth, UNRL, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.
Ovative’s client growth has been fueled by its recent investments in proprietary measurement solutions. The launch of its proprietary unified MarTech solution, EMRge™, has set new standards in the industry, empowering brands to make data-driven decisions and unlock unprecedented growth.
“EMRge™ represents a new era for how marketers operate,” said Beth McKigney, SVP of Measurement and Technology Solutions at Ovative. “It’s not just about having the right data—it’s about having it all in one place, interconnected and actionable. With EMRge™, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape.”
In addition to client growth, Ovative’s employee headcount has rapidly grown. Over the past few years, Ovative has expanded its national footprint by opening offices in New York City and Chicago. Since opening its second office in New York in 2021 and third office in Chicago in 2023, the company has increased its headcount from 200 to 530 employees (+165%).
Ovative’s strong values-based culture attracts, inspires, and retains a diverse workforce. Through its Champions of Change program, Ovative’s team takes DEIB action through four key initiatives: cultural agility education, equitable operating practices, charitable giving, and skills-based partnerships.
“We’ve built an environment where our team is encouraged to raise the bar every day. It’s a big part of what sets us apart,” said Dale Nitschke, Founder and CEO at Ovative.
Ovative equips its team to drive deeper impact for its clients and communities through its custom leadership platform, Elevate. This year, Ovative developed its Elevate Leadership Platform (ELP) to provide common language across development pillars, incorporating Values, Mindsets, and Skillsets. These pillars help team members self-assess, develop, and coach against key Ovative expectations. Through its ELP, Ovative continues to unlock its team’s potential and foster a culture of growth and innovation.
Read Ovative’s MSPBJ feature here and view a complete list of those selected here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].
