About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

Ovative’s 2022 DEIB Annual Report

In Ovative's 2022 DEIB Annual Report, we seek to demonstrate our accountability to being Champions of Change within and beyond our walls. Download the full report to learn more.

Ovative Group2025-12-17T22:45:28+00:00

Ovative Group Named 2023 Google Premier Partner

Ovative has been recognized as a 2023 Google Premier Partner, being among the top 3% of Google Partners in their respective countries.

Ovative Group2025-12-17T22:39:51+00:00

Ovative Hires VP Eric Gohs to Raise the Bar with First-Party Data

Ovative named their newest Vice President of Consulting, Eric Gohs, bringing expertise in first-party data activation.

Ovative Group2025-12-17T22:41:00+00:00

Ovative’s Derek Nelson Speaks with Habu: Zero to Clean Room Series

Derek Nelson teamed up with Habu in the five-part series on Retail Media Network clean rooms. He breaks down the clean room landscape, outlines the importance of Retail Media Networks, and shares tips for getting started throughout the series.

Ovative Group2025-10-23T16:51:52+00:00

Ovative Named 2023 Campus Forward Award Winner

Ovative Group has been named a Ripplematch Campus Forward Award Winner in the Mid-Size Early Career Program category.

Ovative Group2025-12-17T22:39:34+00:00

Meta Advantage+ Shopping Campaigns are Worth the Test

Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC) during Cyber 5 with performance exceeding expectations. ASC campaigns had lower CPMs, CPCs, and increased return.

Ovative Group2024-09-17T19:46:45+00:00

Are Advantage+ Shopping Campaigns Worth the Test?

Brands must maximize every dollar in their media mix to win this holiday season. If you are not testing Meta Advantage+ Shopping Campaigns (ASC) before holiday, you are missing out!

Ovative Group2024-09-17T19:47:58+00:00