About Hedi Moussavi

Hedi Moussavi is the Director of Marketing Science and Offerings, where he leads modeling strategy and solutions that teams can truly trust. He holds a PhD in Consumer Behavior from UW-Madison and is known for scrappy problem-solving and relentless follow-through. Hedi brings clarity and momentum to even the most complex, ambiguous modeling challenges—never waiting for perfect conditions to move things forward. He challenges assumptions, raises the bar on accuracy, and turns rigorous methodology into scalable, innovative capabilities, blending automation and AI to push measurement and decision-making to the next level.