Ovative helped Duluth Trading build a leading search program, focused on testing and measurement, to win in local search.
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. In order to decrease reliance on catalog and maximize total enterprise sales, we’ve helped transform their marketing program to rely more heavily on digital acquisition tactics that vary by local market depending upon longevity of store presence (used as proxy for brand awareness by market).
4X increase in new customer acquisition
15% lift in incremental enterprise sales
50/50 catalog vs. digital spend mix (two years prior had been 75% catalog, 25% digital)
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