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Article authors: Julia Marks | Yoana Petrinska | Emma Mullen

ARTICLE AUTHORS

Julia Marks

Director, Media Strategy

A curious go-getter with a knack for simplifying complexity, Julia leads with bold ideas and breakthrough strategies. Known for her strategic problem-solving and consumer insight superpowers, she pioneers innovative media approaches that help brands outpace the pack. At Ovative, she transforms ambiguity into opportunity, delivering measurable impact through smart data, emerging tech, and fearless trailblazing.
Yoana Petrinska

Manager, Media Strategy

Yoana is a Manager of Media Strategy at Ovative, known for her curiosity, precision, and steady determination. She turns complexity into clarity—building thoughtful, data-driven media strategies and surfacing insights that drive real impact. Reliable, intentional, and quietly raising the bar, Yoana helps teams stay sharp and clients stay ahead.
Emma Mullen

Sr. Analyst, Media Strategy

Emma is a Senior Analyst of Media Strategy at Ovative, known for her thoroughness, thoughtful questions, and calm, friendly energy. She helps teams unlock sharper insights faster—combining smart tools, creative thinking, and a love for building better ways forward. Curious, clear-headed, and always up for a smarter solution, Emma doesn’t just suggest change—she makes it happen.