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Article authors: Julia Marks | Yoana Petrinska | Kim Lear

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ARTICLE AUTHORS

  • Julia Marks

    Director, Media Strategy

    A curious go-getter with a knack for simplifying complexity, Julia leads with bold ideas and breakthrough strategies. Known for her strategic problem-solving and consumer insight superpowers, she pioneers innovative media approaches that help brands outpace the pack. At Ovative, she transforms ambiguity into opportunity, delivering measurable impact through smart data, emerging tech, and fearless trailblazing.

  • Yoana Petrinska

    Manager, Media Strategy

    Yoana is a Manager of Media Strategy at Ovative, known for her curiosity, precision, and steady determination. She turns complexity into clarity—building thoughtful, data-driven media strategies and surfacing insights that drive real impact. Reliable, intentional, and quietly raising the bar, Yoana helps teams stay sharp and clients stay ahead.

  • Kim Lear

    Generational Researcher

    Kim Lear is a leading generational researcher dedicated to decoding how generational mindsets and evolving life stages reshape consumer behaviors, educational trends, and political landscapes.