Facebook: Measuring the Incremental Value of Paid Search
Incrementality Testing Paid Search non-brand text was [...]
Ovative Group Named Finalist for the 2024 Digiday Media Buying & Planning Awards
Ovative Group is a 2024 Digiday Media Buying & Planning finalist in Media Plan of the Year. The Digiday Awards recognize the companies that have been most successful in the modern media landscape.
How To Optimize Search for 2024 Annual Open Enrollment
Dive into our experts’ tips for optimizing your search strategy for 2024 AEP/OEP.
Google Cookie Deprecation Has Begun: How Marketers Can Navigate
There’s still time to prepare for cookie deprecation. Learn our experts' tips for using this critical time to prepare.
How to Implement Generative AI in a Paid Social Program
Learn how marketers can utilize generative AI to streamline and enhance paid social programs.
How To Leverage Generative AI in Your Marketing
GenAI is here to stay—and we’re here to help you assess its potential to streamline your marketing.
Setting Up Marketing Measurement for an Emerging Channel
Learn how to set up effective marketing measurement strategies for emerging channels like Threads.
Ovative Wins 2023 Google Premier Partner Award for Online Sales
Ovative Group is a Google Premier Partner Awards winner in Online Sales and a finalist in Lead Generation. The Google Premier Partner Awards spotlight partners’ outstanding work in driving impact for clients.
Ovative Group Named to MSPBJ’s 2023 Fast 50 List
For the seventh time, Ovative Group was included on Minneapolis / St. Paul Business Journal’s (MSPBJ) Fast 50 list of the Twin Cities’ fastest-growing private companies.
New Ovative VP to Maximize Paid Media Capabilities and Strategic Partnerships
Ovative named their newest Vice President of Paid Media, Andy Pierce, overseeing the firm's Paid Social channel practices.