Blog
Our collection of musings on digital marketing, media and measurement.
What You Need to Know: Digital Marketing for Financial Services Summit
This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The event was an opportunity for Ovative Group to share our thoughts on how financial marketers can increase their ROAS by creating a consumer-centric digital media strategy. We also learned a lot more about the key challenges and […]
Three Ways to Deliver an Outstanding Client Experience
In a recent study conducted by research agency Hall & Partners, they note: “Think about how many people on the agency team, at all levels, communicate with the client. Now, count how many people are involved on the client side. Multiply that interaction — every hour, day, week, month. It equals a huge number of […]
Incrementality Testing Series
Identifying What to Test Now: You’ve fought for this media budget. You’re investing this media budget. And finally, you’re getting your media out in front of….someone who was already going to buy? What if that is happening (and it may be happening) – wouldn’t you want to know? For this very reason, it’s no surprise […]
Defending Against Ad Fraud with Enterprise Measurement
  Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now. Ad Fraud is a growing issue. Just how much of an issue isn’t exactly known –estimates of fraudulent traffic range anywhere from 3% to 57%* – but it’s clear that any brand, or agency, that isn’t on […]

Latest Posts

Uncategorized
What You Need to Know: Digital Marketing for Financial Services Summit
Uncategorized
Three Ways to Deliver an Outstanding Client Experience
General
Incrementality Testing Series
General
Defending Against Ad Fraud with Enterprise Measurement

Subscribe

Enter your email below to receive notifications of new posts:

  • This field is for validation purposes and should be left unchanged.

Popular Tags