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Our collection of musings on digital marketing, media and measurement.
Automate Keyword Rank Reporting With Google Data Studio
Creating reports for your clients is a vital part of SEO. It’s also one of the most daunting and time-consuming tasks. Your reports need to contain all the necessary data, while also having clear visuals, providing quick wins, and being easy to understand. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her […]
5 Ways to Connect Digital to In-Store Sales
90% of shoppers research a CPG product before making a purchase. Of those shoppers, 80% of them research on digital devices. While these stats emphasize the influence digital experiences have on purchase behavior, 90% of people are still going into the store to purchase products. People are researching online and purchasing offline. This poses a […]
Google Withdraws A360: Your Guide to finding a MTA Alternative
With Google’s recent decision to close the beta of their Attribution 360 measurement platform, many businesses are in a position where they need to find an alternative solution. Knowing how difficult it is to find an analytics platform that measures the effectiveness of marketing investments among channels, locations and devices, Ovative Group created Google Withdraws […]
What You Need to Know: Digital Marketing for Financial Services Summit
This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The event was an opportunity for Ovative Group to share our thoughts on how financial marketers can increase their ROAS by creating a consumer-centric digital media strategy. We also learned a lot more about the key challenges and […]

Latest Posts

Paid and Owned Media
Automate Keyword Rank Reporting With Google Data Studio
Omni-Channel Measurement
5 Ways to Connect Digital to In-Store Sales
Omni-Channel Measurement
Google Withdraws A360: Your Guide to finding a MTA Alternative
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What You Need to Know: Digital Marketing for Financial Services Summit

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