Blog
Our collection of musings on digital marketing, media and measurement.
The Marketing Measurement Coalition
We need a new way of thinking about, and measuring, marketing success. Our answer is Enterprise Marketing Return, but we want to open the conversation up to a broader group of changemakers to join us in redefining the measure of marketing success. We’re looking for leaders challenging the measurement status quo, specifically within the industries […]
Get Your Organization Ready for Enterprise Marketing Return
One of the most common mistakes we see when it comes to marketing measurement is an over-reliance on technology to solve problems. Far too many marketers look to a given tool, technology or platform to unlock value without first appreciating the many other elements that must be in place in order to drive value. Gartner’s […]
What is Enterprise Marketing Return?
Enterprise Marketing Return is one part metric, one part mindset. It’s a new metric that unifies marketing return by incorporating online and offline revenue, future customer value, incrementality and profitability. It’s also a mindset that pushes business leaders to transform how they approach marketing. Enterprise Marketing Return is at its best when metric and mindset […]
eTail West 2019:
Perfecting Micro Moments to Drive Commerce
Focusing on the micro moments throughout a consumer’s journey will pay dividends on the macro metrics retailers obsess over measurement-wise, whether it’s conversion rate, average order value or another KPI deemed proper to track effectiveness. Micro moments? Tell me more … The brand, the messaging, the ads, the digital and in-store experiences. The way you […]

Latest Posts

Omni-Channel Measurement
The Marketing Measurement Coalition
Omni-Channel Measurement
Get Your Organization Ready for Enterprise Marketing Return
Omni-Channel Measurement
What is Enterprise Marketing Return?
Omni-Channel Measurement
eTail West 2019:
Perfecting Micro Moments to Drive Commerce

Subscribe

Enter your email below to receive notifications of new posts:

  • This field is for validation purposes and should be left unchanged.

Popular Tags