Focusing on the micro moments throughout a consumer’s journey will pay dividends on the macro metrics retailers obsess over measurement-wise, whether it’s conversion rate, average order value or another KPI deemed proper to track effectiveness. Micro moments? Tell me more … The brand, the messaging, the ads, the digital and in-store experiences. The way you […]

You have a website. You want to ensure that both search engines and users can find it. You want to ensure the people visiting your site get what they need (and do what you want them to do—buy, subscribe, etc.). And while you might already have a robust paid media strategy in place, you may […]

While Amazon remains a thorn in the side of many-a-retail-giant, there’s no denying its outsized influence on US consumers. According to eMarketer, Amazon generated 49% of e-commerce sales in 2018, while nearly 47% of US internet users start their product search on the platform. While brands and e-commerce companies have begrudgingly accepted this inevitable expansion, […]

Creating reports for your clients is a vital part of SEO. It’s also one of the most daunting and time-consuming tasks. Your reports need to contain all the necessary data, while also having clear visuals, providing quick wins, and being easy to understand. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her […]