90% of shoppers research a CPG product before making a purchase. Of those shoppers, 80% of them research on digital devices. While these stats emphasize the influence digital experiences have on purchase behavior, 90% of people are still going into the store to purchase products. People are researching online and purchasing offline. This poses a […]

With Google’s recent decision to close the beta of their Attribution 360 measurement platform, many businesses are in a position where they need to find an alternative solution. Knowing how difficult it is to find an analytics platform that measures the effectiveness of marketing investments among channels, locations and devices, Ovative Group created Google Withdraws […]

This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The event was an opportunity for Ovative Group to share our thoughts on how financial marketers can increase their ROAS by creating a consumer-centric digital media strategy. We also learned a lot more about the key challenges and […]

In a recent study conducted by research agency Hall & Partners, they note: “Think about how many people on the agency team, at all levels, communicate with the client. Now, count how many people are involved on the client side. Multiply that interaction — every hour, day, week, month. It equals a huge number of […]