Understanding return on investment is the core question marketers must be able to answer about how their media channels are performing. Traditionally, marketers obsess over ROAS (return on ad spend) with revenue as the only metric determining return. This is an outdated and misguided approach that doesn’t give marketing leaders enough context to make more […]

We are proud of the partnership we have built with Facebook and honored to be recognized as a verified Premium Tier Facebook Marketing Partner. This designation provides us with immediate access to new tools, resources and education – all with the goal of driving enterprise revenue for our clients. “We have seen so much success […]

The advertising industry, by and large, is still dependent on cookie-based tracking technology to personalize marketing and measure the impact of marketing at an individual user level. However, due to browsers instituting privacy-preserving updates, cookie-based tracking is on the way out. To deal with this change, the industry needs to move from a cookie-based interpretation […]

Historically, Google respected the NoFollow link. However, they recently announced changes to how they would treat this link attribute. TL;DR NoFollow is a link type most publishers* use to determine the amount of authority their website has. It is used to ensure that paid content does not receive any organic benefit, and instead, exists solely […]