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Our collection of musings on digital marketing, media and measurement.
SEO and SEM: Better, Together.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently, when working together. Together they can answer the question: how can search channels collectively deliver the best customer experience while driving the highest enterprise return? The goal of SEM is to drive incremental search sales through audience-targeted campaigns. The goal of […]
Alexa, How Was Prime Day?
Amazon sold 175 million products during Prime Day last week, which is projected at $5.8 billion in total sales over 48 hours.  TL;DR Amazon Prime Day 2019 generated more sales than Black Friday and Cyber Monday combined. Amazon drove more member signups on July 15 than any previous day in company history, and almost as […]
Untangling Customer-Centricity: What is a “Customer Strategy” and Why Do It?
Your customer strategy must be crafted in the context of the broader business. This means segmenting customers based on dimensions that drive desired business outcomes, whether that be growth of total enterprise sales, sales within a population, or sales within a category.  Once you understand your customer segments, you need to work closely with cross-functional […]
Amazon Prime Day 2019
Amazon Prime Day has become the third largest shopping holiday in the United States. For the first time ever, this year’s Prime Day is going to be 48 hours long. Sam Bloomfield, Paid Media Analyst, speaks to the halo effect that Prime Day causes for other retailers, and what you can do to prepare your […]

Latest Posts

Paid and Owned Media
SEO and SEM: Better, Together.
/now
Alexa, How Was Prime Day?
Strategy Consulting
Untangling Customer-Centricity: What is a “Customer Strategy” and Why Do It?
/now
Amazon Prime Day 2019

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