The combination of customer-level targeting and personalization, the ever-growing flood of data and use cases for its activation, and the increased focus on privacy and consumer control are critical factors in making every marketer’s job more complicated — but also more impactful. As a result, marketers are asking new questions about the performance of their […]

Customer privacy concerns are causing fundamental changes to marketing and measurement.  The data we leverage daily to perform analysis and execute targeted media campaigns for customers is slowly going away. There are two main reasons for this:  Updates to cookie tracking and legislation like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) […]

Consumers demand personalization and, despite recent privacy trends, they are willing to share data to get it. According to Accenture, 91% of consumers prefer brands that provide personalized offers or recommendations, and 83% of consumers are willing to share data passively if it means they will receive a more personalized experience. Brands that have provided […]

In order to stay relevant in 2020, brands must be creative when thinking about new and different ways to break through and draw people into the experiences they create. There are two reasons why this is especially important right now: Competition: We continue to witness small, focused startups disrupt their competition in healthcare, financial services, […]