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Our collection of musings on digital marketing, media and measurement.
Marketer’s Guide to Navigating COVID-19 | Edition 5
Retailers who have remained open throughout the pandemic have acquired a higher volume of new customers than normal, many of whom don’t fit their typical customer profile. How do you retain and increase the value of these customers? Ed. 5 of “The Marketer’s Guide to Navigating COVID-19” outlines the recommended steps to define your COVID […]
Marketer’s Guide to Navigating COVID-19 | Edition 4
Retailers are starting to think through their reopening strategies as many states begin to loosen shelter-in-place policies. While there are still many unknowns, there are key media best practices all retailers should consider. In our fourth edition of “The Marketer’s Guide to Navigating COVID-19” we share media strategies and tactics aligned to retailers’ phased re-opening […]
The BrandLab + Ovative Group Scholarship
Charitable Giving is a passion for many team members at Ovative Group. Through partnerships with global and local non-profits, our teams provide their time, energy, and services to help unlock the potential of youth in the greater Twin Cities community and beyond. One key partnership we have fostered over the years is with The BrandLab, […]
Marketer’s Guide to Navigating COVID-19 | Edition 3
In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging our proprietary marketing analytics platform (MAP) to provide a view of market-level ecommerce revenue before and after COVID-related retail store closures. We are seeing variations across markets, underscoring the importance of geo-based optimizations and other creative tactics right now.

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Marketer’s Guide to Navigating COVID-19 | Edition 5
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Marketer’s Guide to Navigating COVID-19 | Edition 4
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The BrandLab + Ovative Group Scholarship
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Marketer’s Guide to Navigating COVID-19 | Edition 3

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