Blog
Our collection of musings on digital marketing, media and measurement.
Elevating Our Partnership with Facebook
We are proud of the partnership we have built with Facebook and honored to be recognized as a verified Premium Tier Facebook Marketing Partner. This designation provides us with immediate access to new tools, resources and education – all with the goal of driving enterprise revenue for our clients. “We have seen so much success […]
Death of the Cookie
The advertising industry, by and large, is still dependent on cookie-based tracking technology to personalize marketing and measure the impact of marketing at an individual user level. However, due to browsers instituting privacy-preserving updates, cookie-based tracking is on the way out. To deal with this change, the industry needs to move from a cookie-based interpretation […]
Google Updates NoFollow Link Attribute
Historically, Google respected the NoFollow link. However, they recently announced changes to how they would treat this link attribute. TL;DR NoFollow is a link type most publishers* use to determine the amount of authority their website has. It is used to ensure that paid content does not receive any organic benefit, and instead, exists solely […]
SEO and SEM: Better, Together.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently, when working together. Together they can answer the question: how can search channels collectively deliver the best customer experience while driving the highest enterprise return? The goal of SEM is to drive incremental search sales through audience-targeted campaigns. The goal of […]

Latest Posts

Paid and Owned Media
Elevating Our Partnership with Facebook
Omni-Channel Measurement
Death of the Cookie
/now
Google Updates NoFollow Link Attribute
Paid and Owned Media
SEO and SEM: Better, Together.

Subscribe

Enter your email below to receive notifications of new posts:

  • This field is for validation purposes and should be left unchanged.

Popular Tags