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Our collection of musings on digital marketing, media and measurement.
Ovative Group #CommitToChange
At Ovative Group, we vow to be champions of change; Fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce. Ovative Group #CommitToChange Alongside The Brand Lab. The events in Minneapolis over the last several months, weeks, days and years have left us […]
Webinar Recap: The Race for Relevance in Food and Beverage
In a matter of months, the restaurant and grocery landscape has completely transformed due to the COVID-19 pandemic. Whether your favorite restaurant closed indefinitely, shelves are bare at your local grocery store, or the only salad bar you can find these days is filled with beer, we’re all living in this strange new reality.  This […]
Marketer’s Guide to Navigating COVID-19 | Edition 5
Retailers who have remained open throughout the pandemic have acquired a higher volume of new customers than normal, many of whom don’t fit their typical customer profile. How do you retain and increase the value of these customers? Ed. 5 of “The Marketer’s Guide to Navigating COVID-19” outlines the recommended steps to define your COVID […]
Marketer’s Guide to Navigating COVID-19 | Edition 4
Retailers are starting to think through their reopening strategies as many states begin to loosen shelter-in-place policies. While there are still many unknowns, there are key media best practices all retailers should consider. In our fourth edition of “The Marketer’s Guide to Navigating COVID-19” we share media strategies and tactics aligned to retailers’ phased re-opening […]

Latest Posts

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Ovative Group #CommitToChange
Omni-Channel Measurement
Webinar Recap: The Race for Relevance in Food and Beverage
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Marketer’s Guide to Navigating COVID-19 | Edition 5
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Marketer’s Guide to Navigating COVID-19 | Edition 4

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