This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The event was an opportunity for Ovative Group to share our thoughts on how financial marketers can increase their ROAS by creating a consumer-centric digital media strategy. We also learned a lot more about the key challenges and […]

In a recent study conducted by research agency Hall & Partners, they note: “Think about how many people on the agency team, at all levels, communicate with the client. Now, count how many people are involved on the client side. Multiply that interaction — every hour, day, week, month. It equals a huge number of […]

Identifying What to Test Now: You’ve fought for this media budget. You’re investing this media budget. And finally, you’re getting your media out in front of….someone who was already going to buy? What if that is happening (and it may be happening) – wouldn’t you want to know? For this very reason, it’s no surprise […]

  Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now. Ad Fraud is a growing issue. Just how much of an issue isn’t exactly known –estimates of fraudulent traffic range anywhere from 3% to 57%* – but it’s clear that any brand, or agency, that isn’t on […]