In Edition 2 of the Marketer’s Guide to Navigating COVID-19, we are surfacing the conversations we are having with our clients – what’s top-of-mind for them right now and what we’re recommending in order to succeed in today’s environment.

As the COVID-19 situation rapidly develops, our teams are doing everything they can to help our clients navigate the impact on their marketing programs. Through that work, we are identifying trends and themes that we want to share with the broader marketing community. To start, we have summarized the critical first steps marketers should take.

The combination of customer-level targeting and personalization, the ever-growing flood of data and use cases for its activation, and the increased focus on privacy and consumer control are critical factors in making every marketer’s job more complicated — but also more impactful. As a result, marketers are asking new questions about the performance of their […]

Customer privacy concerns are causing fundamental changes to marketing and measurement.  The data we leverage daily to perform analysis and execute targeted media campaigns for customers is slowly going away. There are two main reasons for this:  Updates to cookie tracking and legislation like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) […]