February’s creator trends pull from nostalgia, cultural rituals, and creator-built moments. From 2016 nostalgia to creator-made jingles, creators are deciding what performs on social right now. The feed is rewarding content that feels familiar, expressive, and rooted in real cultural signals.
Looking ahead, creators are setting the tone for major moments like Black History Month, Mardi Gras, and the NFL Draft while platforms are responding with features designed to spark deeper engagement. Pinterest’s Colors of the Year and Spotify’s festival integrations show how platforms are transforming cultural signals into shareable assets. Even X is carving out space for long-form storytelling that values depth over volume.
Ovative’s influencer marketing experts break down the cultural trends, platform moves, and creator strategies shaping what comes next.
In this report, you’ll find:
- The creator-led trends driving engagement right now
- How brands can tap into upcoming cultural moments with intention
- The platform updates helping brands and creators break through feed fatigue
