MINNEAPOLIS, MINN. August 12th, 2025—Ovative Group has achieved a milestone few companies ever reach: eight consecutive years on the Inc. 5000 list of Fastest-Growing Private Companies. With only a fraction of honorees making the list more than once, Ovative’s eight-year run is a rare signal of staying power and impact, cementing its position as one of the highest-performing independent media, measurement, and creative firms in the country. This year, the firm ranked #4,183 on the list with an 84% three-year revenue growth rate.
“Eight years on this list is more than a growth statistic. It’s proof that the powerful combination of our people, our clients, and our vision is building something enduring,” said Dale Nitschke, CEO and Founder of Ovative. “We’re transforming the measure of marketing success, helping brands unlock measurable growth—and we’re only getting started.”
Ovative’s sustained momentum is fueled by its ability to innovate and adapt to the needs of modern marketers. The firm’s marketing intelligence platform, EMRge™, combines cutting-edge technology with expert support to help marketers plan smarter, buy better, and measure what truly matters. Ovative pairs its proprietary technology with an integrated approach to media—spanning paid, owned, and commerce media channels—to deliver measurable growth for leading brands. Over the past three years, the firm has expanded its capabilities to meet the demands of a rapidly evolving market, investing in high-growth channels like retail media and strengthening its advanced measurement offerings.
At the core of Ovative’s success is a people-first culture of curiosity and innovation, powered by a team committed to client success, agility, and measurable impact. This culture has fueled the firm’s national expansion, including the opening of offices in New York City and Chicago. Founded in 2009, Ovative has transformed from a small startup into a national leader, partnering with some of the most recognized brands in retail, food and beverage, and beyond, including Polaris, Boost Mobile, Post Consumer Brands, Domino’s, and American Eagle Outfitters.
The Inc. 5000 ranks companies by percentage revenue growth over a three-year period, celebrating innovation, resilience, and entrepreneurial excellence. Past honorees include household names such as Intuit, Zappos, and Patagonia. View the complete 2025 Inc. 5000 list here.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.
