Imagine walking into a party where everyone knows your name, your favorite drink, and even your go-to dance music. Sounds ideal, right?

Now, translate that scenario into the world of digital marketing. This level of precision is the reality that brands strive for with audience targeting. More intelligent audience targeting leads to increased conversion rates and incremental impact. Sounds simple, right? Yet, many brands fail to truly know their audience due to a lack of access to conversion data that represents if, when, and how their customer is converting across all retail channels.

Retail media network (RMN) clean rooms are your answer. If you’ve ever asked these questions, you’re not alone–and we’ve got the answers:

• How can I effectively target audiences across numerous media and retail channels?
• What is the most efficient way to acquire new customers for my brand?
• How can repetitive targeting negatively impact my customer? How can I build customer loyalty instead of annoying the customer?
• Should I consider hyper-customization within retail media?

Don’t Rely on Retailers–Invest in Clean Rooms

If you’re searching for solutions to innovative audience creation, targeting, and deeper insights, RMNs are a game-changer. Now, add clean rooms to the mix. These digital sanctuaries offer brands a secure, privacy-safe digital environment where brands and retailers can partner to build hyper-targeted audiences based on real customer behavior.

Plus–this is especially important in today’s economy–clean rooms help brands avoid wasting money on individuals and households that were going to purchase without viewing your latest ad. You can hit your short-term revenue goals without abandoning quality customer acquisition.

The traditional way–that is, relying solely upon the retailer to tap into audience segments–is no longer adequate. These segments are often based on demographics, past purchasing behavior, and loyalty metrics. While this traditional method has some merit, there are significant limitations:

• Demographic targeting is likely too broad, missing nuanced consumer preferences.
• Past purchaser data may not account for changing consumer taste or new interests.
• Behavior audiences, though valuable, sometimes lead to repetitive targeting, which inevitably causes brands to potentially lose out on new customers.

Clean Rooms: A Transformative Approach to Audience Acquisition and Retention

Missed opportunities lead to stagnant business growth. Brands need a transformative approach to audience acquisition and retention, and they need to regain control. With RMN clean rooms, it’s possible.

Effectively Target Audiences Across Media and Retail Channels

Clean rooms let you dissect differences in customer behavior across platforms. Selling direct-to-consumer (DTC) and on Amazon? Use Amazon Marketing Cloud to uncover customer overlap—or lack thereof. Build custom audiences of Amazon-only shoppers and serve them tailored messages. You’ll turn one-time buyers into loyalists and drive cross-channel value. Want to get even sharper? Use this data to outbid competitors for your high-value DTC customers in Amazon Sponsored Product campaigns. Protect your turf. Win the sale.

Efficiently Acquire New Customers

Want to win over new customers? Our solution is, you guessed it, clean room data. This data uncovers behaviors like past branded and non-branded searches, category and page browsing and engagement, and media touchpoints. Don’t cast a wide–and expensive–net. Get targeted, efficient, and effective to spend smarter and grow faster. Who wants to waste impressions on customers unlikely to convert to your brand?

Shift From Customer Annoyance to Customer Loyalty

Repetitive and ineffective targeting turns curious shoppers into annoyed consumers. While staying top-of-mind is key to building loyalty, overexposure can feel invasive and tank brand perception. Clean room insights analyze the optimal cadence of touchpoints by revealing how often a customer interacts with your brand before converting. With these insights, you’re nudging, not nagging. Stay top-of-mind without turning into white noise.

Invest in Hyper-Customization–At the Right Moment

Hyper-customization is key to helping brands stand out in a crowded and competitive category. Smaller in-market audiences can deliver huge returns during peak retail moments like Prime Day or Black Friday. A customer who has shown clear signals of interest–repeated visits, product views, abandoned carts, or branded search history–is your untapped gold mine. These “almost there” shoppers can help provide insight into future broader targeting. But, using hyper-customization too early is overkill and is unlikely to lead to sufficient returns.

Level Up Your Customer Strategy

Even in an unstable economy, now is the perfect time to tap into new audiences and convert one-time buyers into loyal customers. Clean rooms put the power back in the brands’ hands: more control, less waste, and better performance across the board.

So, as you chart your next move in retail media, ask yourself: Who’s truly the right audience for your brand, now and in the future? Tap into advanced data capabilities to level up your targeting, supercharge customer acquisition, and keep your best customers coming back. Dive into the power of RMNs and clean rooms—and when you’re ready to unlock your full potential, team up with Ovative Group. Let’s level up together.

About Retail Media at Ovative Group

Unlock new revenue streams or maximize existing investments with our industry-leading retail media expertise. Our retail media practice combines deep industry knowledge, data-driven strategies, and real-world experience to drive growth for both buyers and sellers. We leverage first-party data to create high-performing commerce campaigns while utilizing EMRge™ by Ovative’s Modern MMM+ to quantify true impact for brands and retailers alike.